Founder
Maurice Johnson, founder of El Hefe Records, was born in Brooklyn, New York and raised in Bridgeport, Connecticut, where his love for music was shaped by real-life struggle and perseverance. Educated in the public school system and tested by more than a few bumps in the road, he never lost sight of his vision: to one day make a meaningful impact on the entertainment industry.
Determined to understand the business from the inside out, Maurice immersed himself in the study of music, branding, and artist development—learning the strategies, structures, and discipline that turn raw talent into lasting careers. That combination of knowledge, lived experience, and unwavering passion led him to create El Hefe Records, a label built on the belief that artists deserve innovative, honest, and empowering ways to share their music with the world.
The Team
At EL HEFE ENT, every department operates with one purpose: building and protecting creative vision. Our team blends strategy, experience, and innovation to support projects like Shii Pucci, our flagship AI recording artist, and the future of independent music.
From Marketing & Promotions creating real visibility, to Legal safeguarding ownership and rights, to Artist Development focused on long-term growth, our team works together to ensure every release is intentional, protected, and built to last. Our managers remain hands-on, guiding each project from concept to release.
Support the music. Support independent creativity. Join the movement.
Our Marketing & Promotions team works nonstop to build real visibility.
Our Legal team protects our artists’ interests.
Through Artist Development, we focus on growth.
Our Managers stay on the front lines with the artists.
OLD EL HEFE Records
Maurice built his first studio with one mission in mind: to bring in artists, create hit records, and push music that could reach millions. The vision was bold, the work ethic was strong, and the studio stood as proof of his determination. But reality unfolded differently.
The space was ready.
The artists were ready.
The momentum was here.
The only thing missing was the knowledge that a label owner truly needs. Maurice soon realized that passion alone wasn’t enough—he lacked the experience, the structure, and the industry understanding required to guide artists the right way. He built the boat. He invited everyone on board. But when it was time to set sail, he didn’t yet know how to steer it...
Something had to change!
New Vision
EL HEFE ENT is entering a new era—one that embraces innovation, creativity, and the evolving relationship between music and technology. At the center of this vision is Shii Pucci, the label’s first AI artist and a defining symbol of where independent music is headed next. Shii Pucci represents more than a digital performer. She embodies our belief that artificial intelligence can level the playing field for creators, giving visionaries the ability to bring ideas to life without traditional production limitations. Every record released under Shii Pucci is written, produced, and structured by EL HEFE ENT, ensuring artistic integrity, originality, and professional execution. Through AI artistry, EL HEFE ENT is expanding access to music creation while maintaining the soul, emotion, and storytelling that define great records. This approach allows the label to move faster, experiment boldly, and deliver music with intention—without sacrificing quality or authenticity. While we pioneer the future with AI artists, EL HEFE ENT remains deeply rooted in the local and regional music community. We continue to welcome and support independent artists, offering development, production resources, and release opportunities for talent ready to grow. Support the Urban Music Economy.
Buy Local. Stream Independent.
EL HEFE ENT is not chasing trends—we are building the future, one release at a time.
EL HEFE ENT is not chasing artists. It is building a platform for the right one.
